Our commitment to protecting your privacy is outlined in the policy below.
- What information we collect
- How we use that information
Section I – We subscribe to AdRoll and other Third Party Advertising Services
Information We Collect and How We Use It
Adroll collects data about your activities that does not personally or directly identify you when you visit their website, the website of entities for which they serve advertisements (“Advertisers”), or the websites and online services where they display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. Adroll uses the information they collect to serve you more relevant advertisements (referred to as “Retargeting”). They collect information about where you saw the ads we serve you and what ads you clicked on.
They do not target ads to you based on sensitive personal data, such as information related to race or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition or sexual life.
Any data used to serve targeted advertisements is de-identified and is not used to personally or directly identify you.
Technologies AdRoll and their Third Party Advertising Partner’s Use
AdRoll uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. AdRoll and their third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.
AdRoll uses persistent cookies to keep track of your activities when you visit our website or our Advertisers’ websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers’ websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. Adroll policy is that our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy. You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.
Your choices regarding relevant advertisements
We believe in giving you control over which ads you see. You may opt out of having your data collected from this device for the purpose of receiving Retargeted ads from AdRoll (whether served by us or on our behalf). You may also opt out of receiving relevant ads from some of our Advertising Partners. If you delete your cookies you will need to opt out again. Further, if you use multiple browsers or devices, you will need to execute this opt out on each browser or device.
AdRoll is an approved member of the Network Advertising Initiative (NAI). If you prefer, you may use the NAI opt out tool. AdRoll also complies with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out via the DAA website at http://www.aboutads.info/choices/.
AdRolls provides opt-out mechanisms through the tools linked above and do not currently respond to browser “Do Not Track” signals.
Where required by applicable law, AdRoll obtains individual’s’ consent for storing and receiving information collected via technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements.
How Burnt Toast Media, shares your information
We may share your information with:
- We share data derived from or relating to cookies, tracking pixels and other similar technologies with third parties that use AdRoll’s services so such businesses can target you with ads which they think you might be interested in based on your browsing behavior.
- We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or governmental request, or to protect the rights of Single Cup Accessories, Inc. or others.
After 14 months from the date of collection, AdRoll de-identifies the data that they collect by removing unique identifiers and truncating IP addresses.
Section II – Burnt Toast Media Customers
We collect information necessary to ship our products to you. All of the financial data you provide on our website is processed securely by BTM and we do not have access to it.
How we share personal information with other parties
We only share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or governmental request, or to protect the rights of AdRoll or others.
How we protect personal information
We employ reasonable and appropriate security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable security requirements, including US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities.
If you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can write to us at the address below.
Burnt Toast Media
2647 Summer Dr.
Dublin, OH 43016